Automatically transcribing videos for info-rich blog posts is smart content marketing for small business.
For the average person, typing out a blog post every day is boring and tedious.
But, talking for an hour is something people do all the time. Think about how many words you can say about your favorite subject — your small business — in an hour…
Long-form Videos are Good Content
Creating an hour’s worth of talking about your business is an excellent video for your content marketing.
Presenting for a solid hour on a singular topic kind of makes you an expert on the subject. And, customers tend to like when getting advice from a trusted expert.
Ipso facto, a quality hour-long video is excellent for successful small-business content marketing campaigns.
Long-form Videos Interlinked to Long-form Articles is Even Better
Since you’re already making wicked awesome content marketing videos… you might as well squeeze everything you can from your efforts by transcribing the video and using the text as a quality blog post.
Add a link from the blog post to your video (which is probably on YouTube) and vice versa from the video to your blog post. Get that website traffic flowing two ways.
Use similar titles on both the video and the blog article, so there’s an obvious relevant connection between the two and you have yourself the start of a sales funnel. Pretty cool, right?
Online Transcription Services Offer Good Value
Trint is an online transcription tool you can use to transcribe your videos into blog posts.
Transcribe videos for as little as US$12.00 an hour. There’s even a free trial, so you can try the transcription service before you buy. As far as bang for your buck, that’s good value.
Growing your business through smart content marketing is all about doing the most you can in as many places as you can.
If you’re making videos for marketing purposes you’re going to love transcribing your audio for blog posts. Maximize your own discoverability potential as efficiently as possible.
Grow your website. Grow your brand. Grow your business.