As a small business owner, you know how important it is to have a strong online presence. Your website is the face of your business on the internet and because it's often a buyer's first impression of you it can be a powerful tool for attracting new customers and...
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From my blog.
How to Track Clicks on Your Website in Google Analytics 4 Using Google Tag Manager and CSS Selectors
In this article, learn how to track clicks on your website in Google Analytics 4 (GA4) using Google Tag Manager (GTM) and CSS selectors. I often use this method for measuring the number of clicks on links and buttons. Especially outbound links on landing pages of...
The Importance of Call-to-Action for Landing Page Conversion Optimization
One of the most important elements of a landing page is the call-to-action (CTA). A strong CTA can make all the difference in converting visitors into customers.
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