Case Study: Is getting new followers with a $5 Twitter Ad worth it? I ran a $5 Twitter Ad campaign...
How to Track Clicks on Your Website in Google Analytics 4 Using Google Tag Manager and CSS Selectors
In this article, learn how to track clicks on your website in Google Analytics 4 (GA4) using...
The Importance of Call-to-Action for Landing Page Conversion Optimization
One of the most important elements of a landing page is the call-to-action (CTA). A strong CTA can make all the difference in converting visitors into customers.
Landing Pages for Digital Marketing Campaigns: How WordPress Can Help
Digital marketing has become a crucial aspect of modern business, and landing pages play a vital...
Social Media Marketing using Zero Click Content
Zero-click content is high-priority content on social media networks competing for customer attention.
13 Affordable Digital Marketing Tactics that Work for Small Business Ecommerce Websites
One of the ways I discover new content is by following industry leaders on Twitter. When it comes...
Make Your Small Business WordPress Website’s 404 Page More Useful for People
The 404 error page -- we all know it; Page Not Found. The 404 error means page not found and the...
Free SEO Intent Based Keyword Research for Website Content Marketing Using SEMRush
Did you know you can do free intent-based keyword research for your website's content using...
Dear Floyd: My Finance Blog is Not Ranking in Search Results What Can I do?
This article features a question -- and my answer -- from a content publisher running a blog in...
Son of Panda — Google’s Helpful Content Update
It's that time of the decade again -- Google's shaking up search engine results pages (SERPs) and...