Choosing the right digital marketing agency to work with isn’t about them having experience in your industry. It’s about them being able to thoughtfully highlight your uniqueness to beat out your competition.
Embrace What Makes Your Business Your Business
The best digital marketing agencies to work with aren’t the ones with boilerplate solutions who’ve worked with similar brands. The best digital marketing agencies are the ones who know how to create successful businesses in many industries and are experts at becoming experts.
What Would Doritos Do?
Think about this… if Doritos wanted to hire a new marketing agency, do you think they’d only consider agencies who have worked with other chip companies? Of course not. They’d be considering digital marketing agencies who think uniquely and produce exceptional work, so they could stand out from the competition rather than join some sort of chip industry status quo.
The Best Digital Agencies Have a Process
These agencies have developed and are fine-tuning a strategic online marketing process that has proven successful for a broad range of interesting clients.
Great Digital Marketing is Seeing the Vision
Great digital marketing agencies may not be experts about your business or industry at the beginning of your project, but they’ll be experts at conducting an initial and ongoing discovery process that is focused on asking questions, actively listening, and comprehensively understanding your business, your industry, and your goals.
Boilerplates Are Boring *meh*
Marketing agencies who specialize in a niche often do so because they feel they’ve discovered a silver bullet for success within a specific industry. That means when they get new business they’re probably going to repeat a similar process as they’ve done for others which leads to reusable boilerplate systems that help your business do the opposite of stand out. It’s good for the marketing agencies ROI, but not always great for your business.
Knowing Your Digital Marketing Agency is Actually Good
You’ll know if they agency you choose is really a good digital agency if they’re using the unique information you’ve provided them about your business to start conversations about boosting your search rankings for the most important keywords, creating top-quality content that draws visitors and drives an increase in traffic to your website, sharing your brand’s story with targetted audiences and tracking the ROI, using advanced analytics to optimize and improve your customer acquisition and brand awareness campaigns, as well as learning new insights about your business, and ultimately about how they’re going to help you generate more leads, sales, and customers.
Industries Differ, but Success is Always at the Top
Different industries are different industries. Plumbing isn’t selling real estate and a bakery isn’t a digital marketing agency, but regardless of your chosen market, most industries have 2 things in common. They want to increase sales of their products or services and they rely on growing website traffic to generate new qualified leads.
What that means to you is that even though your company might operate in a niche industry, your goals are pretty universal — and ought to be quite familiar to any top-quality digital marketer whose aim is to help companies like yours achieve goals like those.