Comprehensive and strategic digital marketing services for your business or brand.
What is Digital Marketing?
Digital marketing is the act of promoting your website online. There are many avenues for online promotion that work well for many different types of websites and businesses. Depending on your business model (and ability to generate different types of content), certain types and combinations of digital marketing will work better than others. Search, display, video, content, native, shopping, and social are all highly effective methods for advertising products and services online. Intelligently narrowing audience targetting increases the likelihood of click-throughs being higher-quality.
How is Digital Marketing Billed?
Digital marketing is billed either by clicks or impressions.
PPC ads are ads that charge you only when they’re clicked. That’s to say, when a person clicks on your advertisement, you’re charged for the click. Cost-per-click (CPC) varies depending on many different factors including an advertisement’s location, type, and positioning.
CPM — cost per mille (mille means thousand) — charge per 1,000 impressions. CPM strategies ensure a larger volume of people will see an advertisement and are specifically for display networks (like Google’s display network or Facebook advertising). CPM campaigns are not connected to online searches.
If you’re working with a digital marketing agency expect a management fee in addition to your monthly advertising budget. It takes eyes on screens and butts in seats to manage and continually optimize a successful digital marketing campaign.
Benefits of Digital Marketing
Increased Quality of Website Traffic
Drive more qualified visitors to your website using a strategic combination of search, display, video, shopping, social, and native advertising campaigns. Leverage the power of established traffic sources like Google, Bing, YouTube, Facebook and more.
Identifying Your True Audience
Understand what, where, when, how, and who to target with online advertising analytics. Visualize where your marketing budget is being spent and your ROI. Feel the payoff in your piggy bank.
Generating Warm Leads
Advertising to only people who you know are searching for your services pre-qualifies all of the web traffic your ad click-throughs are generating for you. That means every visitor is more than a lead. They’re a warm lead.
Cost-Effective Customer Acquisition
Knowing what a customer’s worth allows you to set goals for a marketing budget. Establishing a baseline for is how to optimize campaigns to continually improve the cost of acquiring new customers.