Landing Page Development, API Integration, Analytics
Lucas Tree was looking to employ more arborists, so they hired the marketing agency I worked for at the time. We ran a digital marketing campaign targeted at people looking for arborist jobs . The ads directed interested folks to this landing page I developed.
I created, coded, and wired up the landing page as part of their existing website. Once the page was styled, I integrated their 3rd-party career openings API to populate the job listings. After that, I set up event tracking (i.e. click tracking), so we could measure the campaign’s success.
This project was pixel perfect.
Fun fact: No matter which size screen or device you viewed the page from, the arborist working from the bucket truck in the hero graphic would animate into position.