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XPO Logistics

XPO Logistics Responsive Website

wedrivexpo.com is a custom built responsive WordPress theme built for XPO Logistics, an international logistics organization.

Solution

wedivexpo.com — a website built for XPO Logistics — was created as a truck driver lead generation and recruitment tool.

In late 2015, XPO Logistics bought and merged with Con-way Inc. — USA’s 2nd largest trucking company, at the time — and needed to rebrand the companies existing digital assets. As a web developer working for the agency of record for Con-way Inc. — Indusrium LLC — I was tasked with implementing the development portion of the website’s rebrand.

A rebrand meant a new domain name with new URLs, a new custom WP theme, and new features for the site that fit the look and brand-standards of XPO. Everything had to change and the changes had to happen on schedule with the merger.

  • WordPress site migration to a new domain
  • New custom WordPress theme
  • New feature integration

New Features

Stand-out features and custom development within this site include:

  • Fully responsive website
  • Full-screen HTML5 video
  • Full-bleed images
  • Dynamic phone numbers with click-to-call
  • Email marketing service API integration
  • Google Analytics event tracking
  • Content tabs and accordions
  • Taleo integration
  • Marketo integration

Result

XPO Logistics was able to help more people and do more business online. The new rebranded website launched on time without a hitch. The old site was redirect to the new site and the design and messaging was updated to reflect the company’s new ownership and objectives.