wedrivexpo.com is a custom built responsive WordPress theme built for XPO Logistics, an international logistics organization.
Solution
wedivexpo.com — a website built for XPO Logistics — was created as a truck driver lead generation and recruitment tool.
In late 2015, XPO Logistics bought and merged with Con-way Inc. — USA’s 2nd largest trucking company, at the time — and needed to rebrand the companies existing digital assets. As a web developer working for the agency of record for Con-way Inc. — Indusrium LLC — I was tasked with implementing the development portion of the website’s rebrand.
A rebrand meant a new domain name with new URLs, a new custom WP theme, and new features for the site that fit the look and brand-standards of XPO. Everything had to change and the changes had to happen on schedule with the merger.
- WordPress site migration to a new domain
- New custom WordPress theme
- New feature integration
New Features
Stand-out features and custom development within this site include:
- Fully responsive website
- Full-screen HTML5 video
- Full-bleed images
- Dynamic phone numbers with click-to-call
- Email marketing service API integration
- Google Analytics event tracking
- Content tabs and accordions
- Taleo integration
- Marketo integration
Result
XPO Logistics was able to help more people and do more business online. The new rebranded website launched on time without a hitch. The old site was redirect to the new site and the design and messaging was updated to reflect the company’s new ownership and objectives.
