Portfoliio → Animal Welfare Society of Maine

Animal Welfare Society of Maine

Animal Welfare Society responsive website

The Animal Welfare Society of Mainehttp://animalwelfaresociety.org — is a custom WordPress website and theme.


AWS needed a brightly colored modern website to show off their adorable adoptable animals, news and services. Who doesn’t love cats and dogs on the internet, right?

As the web developer at Industrium — the digital marketing and PR agency servicing AWS — I was responsible for taking this project over the finish line. I inherited the start of the site from my developer predecessor, continued turning our custom designs into WordPress theme templates and functionality, and helped to maintain and manage the website as an ongoing courtesy.

New Features

The Animal Welfare Society WordPress website project is a custom-built responsive WordPress theme featuring custom post types and queries, an Ajax filtering wizard, contact forms, randomized article carousels, Google Analytics, and other unique features. Some of the stand-out features included:

  • Randomized color and grid-layout home page news carousel
  • Prominent in-site graphic management solutions
  • Custom Product Wizard (Animal Filtering)
  • Blog and news feed integrations
  • Email lead capturing and mailing list solutions
  • Fully responsive and mobile-friendly
  • User-friendly back-end inventory management
  • Fun and friendly design implementation


This project produced an excellent solution for the organization’s needs. It allowed AWS to manage their adoptable animals and content in-house and encourage more adoptions by showcasing their animals with larger photos and customized descriptions. The new website brought a bright and joyful feeling to animal adoption and allowed the organization to reach more people and do more business.