What do you know about H1 header tags and why they’re important to you?
H1 Headers are High-Value SEO Locations
H1 headers are search engine optimization (SEO) magnets. Google evaluates them. What else do you need to know?
They’re a high-value location to place high-value keywords relevant to your business. Use them wisely.
Let’s explore some best practices.
H1 Headers Are Your Primary Topics
Every web page is about something. There is a main topic. There is a point. There’s a reason you went to the trouble of creating a unique page filled with interesting content. Your page isn’t about everything and the kitchen sink, right?
H1 header tags are where that something belongs. Always incorporate high-value keywords.
H1 Headers Align with Your User’s Searches
Use H1 header tags to alert visitors and search engines about the page they’re visiting. Google’s already looking at your H1’s as the most important indicator of the page they’re recommending to your visitors in search results, so aligning H1’s to what people are looking for is crucial.
The more aligned the content on your page is with the query the user typed into a search engine to find you, the more likely they are to be satisfied with landing on your page. Google takes notice of satisfied users using their famed ranking algorithm to place your page in its proper pecking order. When your users are happy with you Google will be happy with you. When Google’s happy with you, you’re on page #1 of the search results.
Higher search engine rankings for more user searched queries provide you more opportunities to reach more qualified people who are looking for the solutions or services you’re offering via your site.
Having the right content on your site is forever. It’s about being there when people are ready to find you.
H1 Headers are Single-Serving Optimizations
You should only have a single H1 header on any given web page. That’s standard. Technically, the newer HTML5 specification states you can have an H1 tag for every <section> markup-code-block you use. However, applying a pinch of common sense quickly lets you imagine how confusing multiple primary topics on a single page could be.
H1 Headers are Better when They’re Specific
Your H1 headers should be appropriately specific.
For example, if you’re an acupuncture therapist then you’d want to use all those words in your H1 tags — Acupuncture Therapy Services — rather than titling your page Acupuncture. Do you think someone who typed “acupuncture” into Google has the same intent as someone who typed in “acupuncture therapy services nearby”? It’s safe to say they do not.
H1 Headers are 99.9% Not Your Brand Name
Unless you’re on your home page, the page you’re on probably isn’t about “XYZ Company.” Don’t use H1 headers to wrap your logo on internal pages of your website. Instead, use a <span> tag for your logo and swap the H1 over to the title of your page, product, or article.
Closing Thoughts About H1 Headers
H1 headers are extremely easy and important to optimize for better search engine rankings, but they’re also only the tip of the SEO iceberg. They’re definitely a must-do, but H1 header optimization alone won’t magically increase your Google rankings. SEO is a culmination of continually optimizing your website to meet, exceed, and keep pace with current industry best practices (usually, as laid out by Google because everyone else is playing catch-up).