Are you wondering how to be better at digital marketing for lawyers in 2018?
Are you a lawyer looking for more clients? Or a law firm trying to recruit better lawyers?
Is business acquisition an issue? Are you ready to grow?
Putting Your Law Practice Out There to be Found Online
Search engine optimization (SEO) — the practice of integrating best-practices on and off your website in efforts to increase the probability your site will be returned in search engine result pages (SERPS) when any random person on the internet searches for a related query on their favorite search engine — for lawyers is an interesting subject. Whether you’re a law firm in Portland, Maine or a one-man show in Tucson, Arizona, being discovered online is the only way to garner new business from the Internet.
Finding Your Law Services with SEO
The natural way to maximize the potential for your local business to be found online is optimizing the quality of your website more than your competitors.
The problem with that is all your competitors are thinking the same thing. It’s why SEO is an on-going process. It’s a marathon of doing the right thing and continuing
Finding Your Law Services with Digital Ads
The other way is through thoughtfully targeted paid advertising campaigns. Digital marketing done right puts your business in front of pre-interested customers at the very moments they’re deciding they need your products or services. Many website owners think as long as they’re showing up in Google for their own business name that they’re doing SEO right.
Finding New Law Clients for Your Firm
Not “the” point, but definitely “a point” of the Internet is the ability to find things you’ve never heard of. Whether you’re a business looking for new customers you’ve never met, or you’re a consumer looking for a solution to your problem that you never knew existed, that interaction and exchange can take place online.
The Internet’s About the Unknown
Think about it. Do you type in a brand or business name directly every time you use Google or Bing?
Probably not. Most people — assuming you’re like most people — type in a word or question. That gives marketers an opportunity to address a known problem, framing the situation or circumstance you know is behind driving a user’s search, as well as to offer a solution to that problem.
More Compelling Evidence and Marketing Advice for Lawyers in 2018
Read this article by Blue Corona entitled LAW FIRM MARKETING TRENDS: HOW TO MARKET YOUR LEGAL PRACTICE ONLINE IN 2018. Blue Corona takes a deeper dive into 2018 trends in digital marketing for lawyers and law firms.
The premise of the article starts with a line you many business owners might find themselves thinking at one time or another: “How can I get better employees and more clients?”
If you’ve found yourself asking “How do I get new clients for my law firm?” or “How can I get better legal talent?” I’m here to save the day.
5 Must Practice Legal Marketing Trends for 2018
Reading the article will help you understand five legal marketing trends you should be incorporating that will help you attract and convert new clients and new talent, as well as outperform and outrank competing law firms including:
- Turning your law firm’s website into a 24/7 sales representative
- Investing in content marketing and SEO for lawyers
- Expanding your online footprint beyond your website with video marketing, PPC, social media, and local SEO
- Managing your reputation and use your online presence as a recruitment tool
- Tracking, measuring and analyzing everything