Boosting on-site SEO is one of the easiest ways to boost your natural search engine rankings. Essentially, if you look respectable then you’re going to seem respectable. It’s simple search engine psychology 101.
Easy On-Page SEO Boost #1: Interlink Your Inner Pages
Linking from one page of your website to another page of your website is an easy way to boost on-site SEO.
If you have a page on your website about profitable keyword analysis strategies and another page that talks about profitable keyword analysis — as part of a larger picture of the same puzzle — then linking to the page about profitable keyword analysis strategies from the page that mentions profitable keyword analysis is a no brainer.
Essentially, internal linking is creating your own back links. That’s tangible business value.
Back links are links that point back to your website. The more backlinks you have the more important search engines think your website is. You’ll rank higher and show up more often in search results pages when people search terms related to your content.
Interior backlinking has intangible value, too.
In addition to creating valuable backlinks, you’re encouraging users to visit more pages on your website. When users visit more pages they’re spending more time on your site, as well as decreasing bounce rate. And typically, more time-on-site with low bouce-rates is a strong signal analytic signal to project.
#2: Customize META Page TItles
Customizing your META page titles for every page on your site can make you stand out in search results. Adding keywords or terms that are more closely tied to what your target audience searches can help you appear in search results more frequently, too.
Your web page’s META title text is the words that appear in your page template’s code between the tags:
#3: Customize META Page Descriptions
Customizing your META descriptions tells searchers what to expect when they get to your page. META descriptions are where you have the opportunity to people a little taste of your content before selling them the whole farm.
META description text is the words that appear in your page template’s code inside the content attribute of the META name=”description” tag like:
<meta name="description" content="This is your meta description text." >.
When your META description’s in sync with your META title and the content on your web page it helps you rank better with search engines like Google.
#4: Correctly Structure Your Headers
Semantics count when an algorithm is what’s ranking your website.
It’s essential your website’s headers in the proper order — starting with an H1 and thoughtfully nesting with H2’s, H3’s, H4’s, and so on, as needed. If your headers are misaligned it’s confusing to the machine interpreting your page via the underlying code.
Sample Header Structure
Here’s an example of correctly structuring header tags in your HTML markup.
<h1>A Single H1 per Page is the Your Overarching Topic</h1> <p>Usually, you'll have body copy between header tags. It creates visually spacing and vertical rhythm.</p> <h2>First Complete Thought About Your Topic</h2> <p>H2's signify one of your main points about your page's primary topic.</p> <h2>Second Complete Thought About Your Topic</h2> <p>You can have as many H2-H6s on a page as you want, but only one H1.</p> <h3>Sub Thought About the Current Thought</h3> <p>H3's are to create sub-sections of H2s.</p> <h4>Smaller Sub Thought About the Current Sub-Thought</h4> <p>H4's are to create sub-sections of H3s.</p> <h4>Smaller Sub Thought About the Current Sub-Thought</h4> <p>You can create sub-sections of a header level from h2 through h6.</p> <h3>Sub Thought About the Current Thought</h3> <h2>Third Complete Thought About Your Topic</h2> <h3>Sub Thought About The Current Thought</h3>
See how header levels aren’t jumping around?
An H2 is always a direct descendant of an H1. An H3 is always a direct descendant of an H2, and H4 of an H3, etc. and so on up to H6’s being direct descendants of H5’s.
It would be poor form to place an H3 directly following an H1 without having first placed an H2. You can’t have a smaller sub-thought to a sub-thought if you first haven’t defined the relationship of the original sub-thought.
#5: Bing Calls it Quality Rank
This one’s tough, but make your content user-friendly. It’s more important than being keyword dense or writing for search engines. Provides a user what they came for is crucial to achieving all your online business goals.
The time people spend on your site will increase. Their bounce rate will decrease. You will attract more qualified customers, encourage more social media engagement, build a bigger audience, get more sales, increase your ROI, and one day you’ll live to see a real unicorn. Okay, maybe unicorn’s don’t exist, but all that other stuff is going to happen as long as your content rings true to the people it’s meant for.
Search engines are not your customers. People are. Cater your content to people.