Top 5 Benefits of Small Business Blogging

Top 5 Benefits of Small Business Blogging

Want to know the 5 benefits of small business blogging?

Every small business owner and entrepreneur has heard of blogging. It’s journaling for professionals, right?

Yes. Well, sort of… it’s soft-selling the long game.

Blogging for small businesses is more like story-telling, but you’re telling your brand’s story.

In fact, you’re not telling at all. You’re sharing.

You’re sharing your small business’ innovative solutions with people who could use them through engaging writing that typically results in a clear and concise call-to-action.

Selling isn’t helping, but helping can be selling.

It’s a square and rectangle thing. Be the rhombus — a square that’s slightly off-center. Serve up solutions through thoughtful leadership and acting as a trusted authority within your niche.

Common questions small business owners ask about blogging before starting include:

  • How Can Business Blogging Benefit Your Local Small Business?
  • How Will Blogging Support Your Small Business’ Marketing Campaigns?
  • Why Should Your Small Business Invest in Blogging at All?

1. Blogging Can Automate Small Business Customer Service

FAQ pages used to be the go-to for answering basic customer service questions.

Actually, a lot of companies still use FAQ pages and the fact of the matter is they’re missing out on high-quality keyword rich low-hanging content.

Writing an entire blog post for a single FAQ question is a smart way to provide in-depth answers to common customer inquiries without wasting payroll on high-cost customer support workers.

Another way to approach blogging as a customer service solution is to ask your sales team what the most common questions your customers ask during sales.

Use each question as a topic for a new in-depth blog post. Knowing you have extensive answers to their biggest objections is endearing to customers. Your expert knowledge makes for happy customers and decreased overhead by reducing time spent responding to customer support emails and phone calls.

Blogging can help your website work for your small business.

Use your business-blog to automate basic customer service needs, as well as the traversal of your customers through your conversion funnel.

Digital is changing the way customers interact with businesses.

Studies show people trend towards seeking information and answers to their questions online before calling a phone number or visiting a physical location to find what they were looking for. Providing your customers what they want where they want to find it is essential for succeeding online and growing your small business.

2. Small Business Blogging Creates More Customer Engagement Touchpoints

Blogging as a small business might seem like it’s just about the articles you write, but it’s so much more and because of that you’re also creating so many more touch points where you have the opportunity to engage and interact with your most loyal customers, as well as your future customers.

Publishing quality content on your business blog that actually helps and inspires your customers encourages sharing.

Social Media like Twitter, Instagram, Snapchat, Pinterest, and Facebook is one way people share your content.

Word of mouth is another.

Sometimes, you’ll even see other bloggers write articles in response to your own articles with links pointing back to your site — that’s free exposure and a quality backlink to boost your own website’s SEO score for organic keyword search engine rankings.

Even the comments section underneath your blog articles — if you allow comments (and you should allow comments) — is a touchpoint where you have the chance to interact with people who have already pre-qualified themselves as being interested in your brand or business.

What if Social media isn’t your thing?

Even if you’re not on social media currently you might make the move to be there in the future as your brand or small business grows and you decide to extend your reach.

Publishing quality content on your blog now is an excellent way to be ready for when you choose to be more social in the future. No one wants to click an enticing picture or headline from Facebook only to wind up on an empty website. Publish your content.

Give your audience something to talk about. Give them something to share. Discover your brandvangelists — your most loyal customers who can’t get enough of you — and leverage their free promotional marketing efforts on your behalf.

The only way you’ll ever go viral is if you put yourself (and your content!) out there.

As Michael Jordan once said (or maybe it was Wayne Gretzky… at least, I know Michael Scott said it on The Office), you miss 100% of the shots you don’t take.

Regardless, whoever said it was “the greatest ever” for a reason and that’s enough to qualify the wisdom.

3. Small Business Blogging Increases Online Exposure

Every time you publish a new article on your small business’ blog you’re creating an SEO asset.

Each new title, post, image, alt tag, video, etc. — they’re all new and varied ways for search engine’s like Google to return your website as a relevant result to a potential customer’s search inquiry.

When it comes to search engine marketing (SEM), keywords are assets.

Adding useful quality blog content increases the diversity of the keywords Google can match to your site, as well as the overall potential number of searches your site can appear relevant for.

Essentially, the more content you publish the greater chance you have of showing up on more page 1’s of your audiences search results.

Showing up more in search results directly translates to driving more free organic traffic to your website.

Get found more. Land more customers. Do more business.

Anyone who tells you to write about everything under the sun because “blogging is like mining for gold” is not your friend.

Do people use this kind of shotgun approach? Sure.

Is it a waste of time? Yup.

Rather than sticking with it and hoping to get lucky — finding one post that’s a metaphoric whale in hopes of seeing serious gains — smart business bloggers perform extensive competitive keyword analysis.

Uncovering the right keywords to target before investing your time writing details content marketing articles benefits your small business by gaining you more returns for less work. Blog smart, not hard.

Keyword research is like gold mining.

Once you find the vein of gold you mine the keyword for all it’s worth.

Blogging at random doesn’t even make sense when you know you can do better. Do blogging better with data-driven keyword analysis. Don’t know how? Check out this post about a proven blog keyword research strategy.

4. Small Business Blogging Increases Your Online Brand Authority

Gaining traffic traction within your market niche will give you more widespread exposure to people who are identified as being interested in what you’re doing.

People follow people who follow people who share things they’re interested in on the internet.

Don’t hurt your brain thinking about it. It’s just how it works.

Kim Kardashian is famous for being famous. What?!

Instagram. Enough said.

It’s why you liked the Facebook page for the website that created the funny meme you were shown.

You friend Bob shared it, another friend — Suzy — reacted to it, and Facebook thought that was a solid reason to send it to the top of your newsfeed.

Confusing? Yup. Happened anyway? Yup.

Leverage it.

New customer acquisition aside, taking advantage of driving more traffic to your website benefits you.

When more people are visiting your website then more people have the opportunity to share your website. Inevitably, your content is so good that more people do share your website.

More people sharing your website means exponentially greater numbers of other new people will visit your website and share your website.

Once you start growing you keep growing. It doesn’t have to make sense. It’s a statistically proven phenomenon and you just need to ride the wave to Valhalla, my friend.

Be the blogging hero your small business deserves.

5. Small Business Blogging Increases Your Off-Site SEO

Off-site SEO is a fancy way of saying how many external links point back at your website.

Yes, the words used in the link and the words used around the link count to an extent (towards your keyword credibility and relevancy), but what really gets you more Google rank juice is having a high number of backlinks.

Blogging for your small business is beneficial because whenever someone shares your articles they are creating a new backlink pointing at your business website.

You didn’t have to pay for the backlink and sometimes people even post them in places that are do follow backlinks.

Do follow backlinks are backlinks that search engine spiders will follow from the linking website to your website and then continue to crawl your entire website.

Search engines rank and index your site faster and more often when you have more backlinks.

Think about it — if you only have a single backlink (1) Google’s spiders have to crawl the entire internet before they come back to you.

If you have backlinks from half the internet then Google will be coming back to crawl and reindex your site and your newest content almost instantaneously.

When you begin blogging it might take a while before organic traffic begins to accumulate in your analytics data.

Keep pushing through and publishing regularly. Show search engines that you’re relevant.

Regular publishing shows Google and Bing that there’s a reason to come check you out again and again. It shows them your content is fresh, that you’re meaningful, and a trend setter.

Furthermore, when your content encourages lots of visitor engagement it helps to reaffirm to the Google’s of the world that your content really is quality content.

That’s what you’re after.

Have the right content for the right keywords and you’ll continually find yourself succeeding in online search engine marketing.