Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs

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A big part of my philosophy when it comes to WordPress website development is to keep it stupid simple — for the client, customer, and end-user. Anyone can swing a hammer. Not everyone can build a castle.

Throughout my career as a web developer, one of my primary directives has been to create functionality that’s easy to use and hard to break. I want the people visiting my websites and the people working with my websites to have a great user-experience and not worry about broken features or breaking features. Nothing’s perfect, but it’s not too tall an order to expect smooth and seamless.

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