Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

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A big part of my philosophy when it comes to WordPress website development is to keep it stupid simple — for the client, customer, and end-user. Anyone can swing a hammer. Not everyone can build a castle.

Throughout my career as a web developer, one of my primary directives has been to create functionality that’s easy to use and hard to break. I want the people visiting my websites and the people working with my websites to have a great user-experience and not worry about broken features or breaking features. Nothing’s perfect, but it’s not too tall an order to expect smooth and seamless.