by Floyd Hartford | Apr 8, 2023 | Digital Marketing, Featured
As a small business owner, you know how important it is to have a strong online presence. Your website is the face of your business on the internet and because it’s often a buyer’s first impression of you it can be a powerful tool for attracting new...
by Floyd Hartford | Mar 19, 2023 | Digital Marketing
Case Study: Is getting new followers with a $5 Twitter Ad worth it? I ran a $5 Twitter Ad campaign to find out more about the Followers goal. When creating a Twitter ad you can select a goal for the advertising campaign and one of the options is...
by Floyd Hartford | Mar 8, 2023 | Digital Marketing, Featured
In this article, learn how to track clicks on your website in Google Analytics 4 (GA4) using Google Tag Manager (GTM) and CSS selectors. I often use this method for measuring the number of clicks on links and buttons. Especially outbound links on landing pages of...
by Floyd Hartford | Feb 13, 2023 | Digital Marketing, Featured
A landing page is the first impression that a visitor gets of your website. It’s the first step in the sales funnel and a crucial part of your online marketing strategy. A well-designed landing page can make or break the success of your website. One of the most...
by Floyd Hartford | Feb 12, 2023 | Digital Marketing
Digital marketing has become a crucial aspect of modern business, and landing pages play a vital role in any successful marketing campaign. Landing pages are dedicated pages on your website where visitors arrive after clicking on an ad, social media post, or other...
by Floyd Hartford | Feb 7, 2023 | Digital Marketing
Zero-click content keeps people on the site they’re consuming. There’s no call to action or links to another website. The reader isn’t required to click anything or go anywhere else. Zero-click content is possibly the highest priority content on any...
