Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
My whole thing is to keep stuff super simple. I strive to make complex websites that look great and achieve your business goals and at the same time afford you an opportunity to manage, customize, and take full control over your own content and design in ways you can understand. As happy as I am to update some text or change a color for you I think it's equally as awesome when you feel empowered with the confidence to do it yourself. Your website should work for you.
As for marketing, I believe you should advertise with purpose. Identifying who, what, where, when, and why helps define the type of content you need to create, as well as where and how to position it. Knowing a customer's intent at any given point in their buying journey allows your advertising to be both highly targeted and effective.
Combining effective inbound marketing with cohesive and consistent experiences across your website and landing pages creates a relationship between you and your customers that helps guide and lead them through the customer experience and buying journey.
A website is the face of your business online It meets, greets, tells and sells 24-hours a day 7-days a week. It's often a customer's first impression of your company and has the potential to be your best employee. All in, I believe your website should be as simple and easy for you to manage as it is enjoyable and engaging for the people who experience it. Set up properly, WordPress creates a powerful and fully customizable experience for you and your customers.
Marketing is supposed to help more people discover your business more often. Effective marketing creates brand awareness by positioning your products and services in front of more interested parties and creates a desire to take action. By leveraging a strategic mix of local print ads, digital ads, targeted search ads, and SEO you can raise awareness and advertise to the people who matter most -- people in your geographical area who are looking for solutions to the problems you solve.