About

My philosophy is simple. I believe your website should work on any screen, anywhere, at any time.

Your site is home-base. It’s your audience’s window into your business — the face of your brand. It needs to deliver your visitors what they want no matter where they are or what device they’re browsing on.

Everything I create is responsive. I want your website to shrink, stretch and scale as much as your business does.

Mobile browsing is at an all-time high. And, Google’s ranking algorithms are becoming increasingly stringent. Having a responsive website that encourages visitors to stay and interact has never been more important.

The best websites offer great user interface (UI) coupled with great user experience (UX). Great UIs function seamlessly across all digital platforms — from mobile devices to smart TVs — and great UX results in visitors spending more time interacting with your site.

Through graceful degradation and progressive enhancements I make certain your website keeps up with cutting edge technologies without you having to worry about it blowing up on less savvy devices.

Gracefully degrading advanced features helps control the chaos. It’s giving your website the ability to maintain limited functionality even when a large portion of it has been destroyed or rendered inoperative — like if someone’s browsing your site on Internet Explorer 6.

The payoff is preventing catastrophic failure. Even if your site can’t whiz and bang your content should still be accessible.

Progressive enhancement is a continual improvement strategy for web design and development. It emphasizes accessibility, semantic HTML markup, and external stylesheet and scripting technologies.

Progressively enhancing your site lets you take advantage of new cutting-edge technologies for visitors whose browser supports them without effecting those with browsers that don’t.

Additionally, optimizing your website for search engines through SEO best practices increases your brand’s ability to bubble-up and be seen in organic search results.

More eyes on your pages means a higher chance of conversions.

Through hard work — and ingenuity — I’ll help you create innovative brand solutions that your audiences can connect with.

Connections create results — like a sign-up or opt-in to your mailing lists, putting something into a shopping cart or clicking on your call-to-actions — improving your opportunity to make sales and increase ROI.

Learn more about my services or to find out how we can boost your brand and increase your online discoverability get in touch.